π¨ Brand & Media Kit β
Everything you need to represent Lazy Superheroes correctly β logos, colours, type, and the rules for using them. Writing about us, listing us, or building something with us? Take what you need from this page.
Building on the dApp rather than writing about it? The Branding & Design Guide carries its design tokens and component patterns.
Licence β editorial and press use permitted, no modification
You may use the assets on this page to write about, report on, review, or link to Lazy Superheroes β in articles, newsletters, videos, listings, partner pages, and community content.
You may not modify them: don't recolour, redraw, stretch, rotate, crop, add effects, or combine the marks with other elements. Use them exactly as supplied.
You may not use them to imply partnership, sponsorship, or endorsement that doesn't exist, or as part of your own product, token, collection, or brand identity.
The Lazy Superheroes name and logo remain our trademarks. For anything outside editorial use β merchandise, integrations, co-branding β email lazysuperheroes@protonmail.com and just ask. We're friendly.
Logos β
Prefer SVG. It's the source format, stays sharp at any size, and is the smallest download. PNGs are provided for tools that can't take vector.
Primary β dark backgrounds β
The default. White "Lazy", gold "Superheroes".
SVG Β· PNG 400 Β· PNG 800 Β· PNG 1600
Primary β light backgrounds β
Black "Lazy", gold "Superheroes". Use this on white or any pale background.
SVG Β· PNG 400 Β· PNG 800 Β· PNG 1600
Single-colour β
For print, embroidery, engraving, or any context where you can only use one colour.
White: SVG Β· 400 Β· 800 Β· 1600 Black: SVG Β· 400 Β· 800 Β· 1600
All-gold β
For brand moments and hero placements where gold reads well against the background.
SVG Β· PNG 400 Β· PNG 800 Β· PNG 1600
The bolt β
The mark on its own β for avatars, app icons, favicons, and anywhere the full wordmark won't fit legibly.
SVG Β· PNG 128 Β· PNG 256 Β· PNG 512 Β· PNG 1024
Product marks β
$LAZY: 128 Β· 256 Β· 512 β Farms: 256 Β· 512
The lightning mark β
The bolt on its own, without the wordmark. Useful where the full logo will not fit.
PNG: 256 Β· 512 Β· 1024 β vector: SVG
Full wordmark β
The complete logo as a raster, for places that cannot take an SVG.
Logo animation β
The logo in motion, at 4K. The alpha version is an editing master β large, and intended for compositing rather than for embedding on a page.
| Version | Use | File |
|---|---|---|
| 4K, standard | General use | MP4, 12 MB |
| 4K on black | Dark backgrounds | MP4, 2 MB |
| 4K with alpha | Compositing over your own footage | MOV, 161 MB |
Illustration β
Four key illustrations, colour graded, at print resolution. These are the finished versions β click any one for a larger view, or take the full-resolution original.
The ungraded masters are also available, for anyone who would rather grade them themselves: 1 Β· 4.
Sketches β
The pencil stage behind those illustrations.
Lotto artwork β
Character illustrations for Lazy Lotto.
Original site artwork β
The illustrations from the first Lazy Superheroes site β the Club and the Farm, the two halves of the project as it was first drawn.
Also: the footer artwork.
Using the logo β
Pick the right variant. Dark version on dark, light version on light. If you're unsure, use a single-colour version β it works everywhere.
Give it room. Leave clear space around the logo equal to the height of the bolt on all four sides. Nothing β text, images, borders, page edges β inside that space.
Don't go too small. Minimum 120px wide on screen, 25mm wide in print. Below that, use the bolt on its own instead.
Put it on a background it can survive. Solid colours are best. On a photograph, use a single-colour version over an area of even tone.
Please don't β
| β | Why |
|---|---|
| Recolour it | The gold is the brand. Use a supplied variant instead. |
| Stretch, squash, or rotate it | Keep the original aspect ratio; scale proportionally. |
| Redraw or rebuild it | Including "cleaner" traces and AI upscales. Use the SVG. |
| Add shadows, glows, outlines, or gradients | It's built with the finish it needs. |
| Crop it or use part of the wordmark | Use the bolt if you need a compact mark. |
| Put it on a busy or low-contrast background | Legibility first. |
| Use it in your own logo, token, or collection | That's not editorial use β ask us. |
| Imply we endorse or partner with you | Unless we actually do, in writing. |
Colours β
LAZY Gold is the brand. It's the one colour that must stay exact.
Core palette β
| Role | Hex | Use |
|---|---|---|
| Background | #09090b | Page background |
| Foreground | #fafafa | Primary text |
| Primary | #3b82f6 | Buttons, links, focus rings |
| Secondary | #27272a | Surfaces, borders, inputs |
| Muted | #a1a1aa | Secondary and placeholder text |
| Destructive | #dc2626 | Errors, delete actions |
Status colours β
| State | Hex |
|---|---|
| Success | #16a34a |
| Warning | #f59e0b |
| Info | #0ea5e9 |
On dark mode
Our products run dark-mode only β that's a product decision, not a restriction on you. If you're putting our logo on a white page, use the light or black variant. That's what they're for.
Typography β
| Font | Use | Where to get it |
|---|---|---|
| Unbounded | Headings, titles | Google Fonts |
| Heebo | Body text, UI | Google Fonts |
Both are open-source under the SIL Open Font License, so you can use them freely.
Decorative faces appear in specific product contexts and aren't needed to represent the brand: Press Start 2P (pixel/NFT labels), Viga ($LAZY wordmark), Orbitron (missions), Love Ya Like A Sister (burn), Merriweather (long-form articles).
Pattern β
A seamless hexagonal motif in LAZY Gold, for backgrounds and fills. Tiles on a 120 Γ 69.28 unit.
Writing about us β
Name: Lazy Superheroes β two words, both capitalised. Not "LazySuperheroes", not "lazy superheroes". Short form LSH is fine after first use.
Token: $LAZY β uppercase, with the dollar sign.
One-liner:
Lazy Superheroes is a character-driven NFT collection and open-source web3 toolkit on Hedera, built around the $LAZY utility token.
Longer:
Lazy Superheroes is a narrative NFT project on the Hedera network, spanning original characters, comic books, and a suite of open-source smart contracts and developer tools. The ecosystem runs on $LAZY, a hard-capped utility token that is burned through use. All contracts are open source and verifiable on-chain.
Please don't describe Lazy Superheroes as an investment, or the NFTs or $LAZY as financial products. They're digital art and utility.
Links β
- Website: lazysuperheroes.com
- Whitepaper: docs.lazysuperheroes.com
- Contracts & tokens: verifiable on-chain registry
- GitHub: github.com/lazysuperheroes
- X: @SuperheroesLazy
- Discord: discord.gg/Dk6pnBxA3K
- Press enquiries: lazysuperheroes@protonmail.com
Need something that isn't here?
Character art, comic panels, higher-resolution files, a founder quote, or something bespoke β email us. We'd rather send you the right asset than have you make do.